Leonetto Cappiello poster - Bière du Fort-Carré Poster
Leonetto Cappiello poster - Bière du Fort-Carré Poster
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Bière du Fort-Carré, Saint-Dizier poster by Leonetto Cappiello, 1912.
Leonetto Cappiello was an Italian and French poster art designer and painter. He is now often called 'the father of modern advertising' because of his innovation in poster design.